For a limited time, Johnston's has access to a herd of young steers, only 700 to 900 pounds (live weight), for custom processing.
That means a freezer full of healthy, high-quality steaks, roasts, stew meat and hamburger for your family at an average cost of $6.40 per pound (finished weight), for a whole or half steer.*
There are a few things you should know about the meats you buy in supermarkets.
Even stores that sell all-natural, grass-fed beef may buy from ranchers who buy cattle, feed them on grass for a short time, then sell them as grass-fed. You pay, what, $12 - $25 per pound for grass-fed steaks, but you don't really know the history.
This is where buying locally is the best way. With this Farm to Family special, you can go look at the cattle and ask Hal, your long-time, neighborhood butcher to tell you all about this beef.
All steers graze on pasture for the first six months to a year of their lives, but most finish at a feedlot on a concentrated mix of corn, soy, grains, and other supplements, plus hormones and antibiotics. This causes an unnatural growth spurt that can get the steers to market up to a year sooner, which means more profit for high-volume meat processors.
Most processors age their beef 7 to 14 days. Unacceptable! Johnston's ages their beef 21 or more days to get the best results. Ask Hal to tell you about the rancher he did a taste test with. It makes a huge difference!
Another thing you should know about high-volume beef processors; during the robotized cutting and packing stage, some cuts are injected with water, tenderizers and flavoring. All this extra treatment is to compensate for the poor taste that short aging times produce.
Because of all this, more and more people want to eat simpler, less processed foods, like their grandparents ate. Buying all grass-fed beef from a neighbor is one of the ways to do that.
"If it's not good enough for my table, it's not good enough for yours." ~Hal Bennett
Once the farmer brings your choice of steer to Johnston's it is slaughtered quickly and humanely. The carcass is hung in the cooler, where the temperature is controlled to age the beef at just the right rate. You can follow the process the whole way with Johnston's. Come in to see and touch your steer 'on-the-rail.'
After being aged for 21 days, it is hand-cut to your specifications (download the cut sheet in the sidebar). It is then vacuum-packed, frozen, dated and labelled. You'll receive a complete inventory for you to check as you are unloading the cartons.
Here's an example of a recent order.
Finished price was $5.95 per lb. in your freezer. WHAT A DEAL!
If you can't afford a whole steer, split it with your family and friends. And you know Johnston's guarantees their workmanship and product 100%.
*If you want us to split the steer with four families, we sort out each piece per packing box as evenly as possible. And there is an additional fee of 20 cents per pound.
Beef carcass, 'on-the-rail'. The first cut in the process. Now it will age for 21 days.
Johnston's Meat Market
Open 8 am - 5 pm Monday - Saturday